{"id":14653,"date":"2016-11-18T20:38:07","date_gmt":"2016-11-18T19:38:07","guid":{"rendered":"https:\/\/www.qualityfry.com\/qualityfry-patrocina-el-iv-encuentro-alimarket\/"},"modified":"2021-01-15T10:59:50","modified_gmt":"2021-01-15T09:59:50","slug":"qualityfry-patrocina-el-iv-encuentro-alimarket","status":"publish","type":"post","link":"https:\/\/www.qualityfry.com\/de\/qualityfry-patrocina-el-iv-encuentro-alimarket\/","title":{"rendered":"QUALITYFRY patrocina el IV Encuentro Alimarket"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>QUALITYFRY<\/strong> patrocinar\u00e1 el <strong><a href=\"https:\/\/www.alimarket.es\/encuentro\/73\/encuentro-alimarket-restauracion-organizada-4-edicion\">IV Encuentro<\/a> Alimarket<\/strong>, la gran cita \u00a0a nivel nacional dedicada a la <strong>Restauraci\u00f3n Organizada<\/strong>, que se celebrar\u00e1 el pr\u00f3ximo jueves <strong>24 de noviembre en el Complejo Duques de Pastrana<\/strong>, en Madrid.<\/p>\n<p><!--more Leer m\u00e1s--><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.qualityfry.com\/assets\/QUALITYFRY_ALIMARKET_baja.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2371 size-large\" src=\"https:\/\/www.qualityfry.com\/wp-content\/uploads\/2021\/01\/QUALITYFRY_ALIMARKET_baja-1000x563-1.jpg\" alt=\"Qualityfry en Alimarket\" width=\"940\" height=\"529\" \/><\/a><\/p>\n<p>Bajo el enfoque \u201c<strong>El valor de la experiencia<\/strong>\u201d, esta cuarta edici\u00f3n contar\u00e1 con la <strong>intervenci\u00f3n de<\/strong> <strong>diez l\u00edderes del sector<\/strong> y la <strong>participaci\u00f3n de m\u00e1s de 300 profesionales<\/strong> y directivos de alto nivel.<\/p>\n<p style=\"text-align: justify;\">Dando continuidad a los asuntos abordados en convocatorias anteriores, <strong>Alimarket<\/strong> propone analizar <strong>la experiencia de consumo como pieza angular <\/strong>en las estrategias de las <strong>cadenas y grupos de Restauraci\u00f3n Organizada.<\/strong> Para Javier Fern\u00e1ndez, <strong>CEO de <a href=\"http:\/\/www.qualityfry.com\/empresa\/\" target=\"_blank\" rel=\"noopener noreferrer\">QUALITYFRY<\/a><\/strong>, las f\u00f3rmulas para <strong>seducir y fidelizar al cliente <\/strong>son cada vez m\u00e1s complejas y sofisticadas, y en la restauraci\u00f3n se convierten en un <strong>valor diferencial<\/strong>. \u201cTanto los l\u00edderes hosteleros actuales, como los futuros, se valdr\u00e1n de la <strong>innovaci\u00f3n<\/strong> para <strong>hacer vivir al cliente en cada momento la experiencia que busca<\/strong>\u201d. La <strong>maquinaria sin humos<\/strong>, <strong>ni olores ni mezcla de sabores<\/strong> que desarrolla <strong>QUALITYFRY<\/strong>, no s\u00f3lo ayuda al empresario a superar dificultades operativas, sino que ofrece el soporte necesario, dada su versatilidad, para crear <strong>m\u00faltiples vivencias en torno a la oferta gastron\u00f3mica<\/strong>.<\/p>\n<p style=\"text-align: justify;\">La convocatoria de <strong>Alimarket <\/strong>plantea un atractivo <a href=\"https:\/\/www.alimarket.es\/encuentro\/73\/programa\/encuentro-alimarket-restauracion-organizada-4-edicion\" target=\"_blank\" rel=\"noopener noreferrer\">programa<\/a> en doble sesi\u00f3n. La ma\u00f1ana dar\u00e1 comienzo a \u201cA pie de mercado\u201d con la intervenci\u00f3n de Fernando Zald\u00edvar, Director General de<a href=\"http:\/\/www.iriworldwide.com\/es-ES\"> IRi<\/a>, que abordar\u00e1 las herramientas y soluciones tecnol\u00f3gicas que actualmente permiten recabar y gestionar la informaci\u00f3n en el sector Gran consumo, fabricantes y distribuidores. Seguidamente, en tres m\u00f3dulos bajo los t\u00edtulos \u201cGrandes grupos, especialistas experimentados\u201d, \u201cFuera de carta: Fast &amp; Casual\u201d y \u201cReorganizaci\u00f3n para el crecimiento\u201d, intervendr\u00e1n directivos de algunas de las principales compa\u00f1\u00edas que operan en el <strong>sector de la restauraci\u00f3n r\u00e1pida en Espa\u00f1a<\/strong>. Se esperan las ponencias de Malena Pato-Castel Brand President y miembro del Comit\u00e9 Ejecutivo de <strong><a href=\"https:\/\/www.amrest.eu\/en\" target=\"_blank\" rel=\"noopener noreferrer\">AMREST<\/a><\/strong>, Sergio Rivas Ceo de <strong><a href=\"http:\/\/www.eatout.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">THE EAT OUT GROUP<\/a><\/strong>, Manuel Vivas Socio Director de <strong><a href=\"http:\/\/www.pomodoropizza.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">POMODORO FRANQUICIA<\/a>,\u00a0<\/strong>y Joaqu\u00edn Capel Fundador y Director General de <strong><a href=\"http:\/\/www.just-food.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BEST MEALS &#8211; JUST FOOD &#8211; SUKKEI FOOD<\/a>\u00a0<\/strong>y<strong>\u00a0<\/strong>Borja Hern\u00e1ndez de Alba, COO de <strong>BURGER KING SPAIN<\/strong>.\u00a0Cerrar\u00e1 la sesi\u00f3n matutina una conferencia dedicada a \u201cEl aspecto inmobiliario\u201d en la contrataci\u00f3n y gesti\u00f3n de espacios para la restauraci\u00f3n, ofrecida por Cristina P\u00e9rez de Zabalza Socia-Directora de Retail Leasing de la consultora <strong><a href=\"http:\/\/www.cushmanwakefield.es\/es\/sectors\/retail-and-leisure\/\" target=\"_blank\" rel=\"noopener noreferrer\">CUSHMAN &amp; WAKEFIELD ESPA\u00d1A<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.qualityfry.com\/assets\/QUALITYFRY_ALIMARKET_02_baja.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2372 size-large\" src=\"https:\/\/www.qualityfry.com\/wp-content\/uploads\/2021\/01\/QUALITYFRY_ALIMARKET_02_baja-1000x563-1.jpg\" alt=\"Qualityfry patrocina Alimarket\" width=\"940\" height=\"529\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Tras la intervenci\u00f3n del Sr. Rivas, habr\u00e1 un <strong>coffee break<\/strong>, en el que <strong>QualityFry<\/strong> participar\u00e1 ofreciendo churros rellenos de chocolate y teque\u00f1os con queso fresco y guayaba. A las dos de la tarde se ofrecer\u00e1 un c\u00f3ctel, en el que las <strong>freidoras Fast Chef Elite<\/strong> tendr\u00e1n a su cargo las <strong>tapas y raciones de fritura<\/strong>. Se preparar\u00e1n espectaculares croquetas, mini hamburguesas, pimientos de padr\u00f3n, carne roja y teque\u00f1os de dulce de leche, garantizando la elaboraci\u00f3n de un producto de alta calidad, y <strong>sin necesidad de instalaciones para salida de humos<\/strong>, <strong>sin olores ni mezcla de sabores<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Durante las ponencias de la tarde, Marcos Fern\u00e1ndez Director de <strong><a href=\"http:\/\/www.ibericarestaurants.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IB\u00c9RICA RESTAURANTS<\/a><\/strong> y Mar\u00eda Jos\u00e9 Michavila Directora General de <strong><a href=\"http:\/\/www.cbg.com.es\/que_es.php\" target=\"_blank\" rel=\"noopener noreferrer\">CASUAL BRANDS GROUP &#8211; CBG<\/a><\/strong> desarrollar\u00e1n <strong>conceptos y modelos de restauraci\u00f3n de ida y vuelta<\/strong>, tanto aquellos que llevan fuera de nuestras fronteras la cocina y la cultura espa\u00f1ola, como algunos modelos con \u00e9xito internacional que se implantan en Espa\u00f1a. Por \u00faltimo, se tratar\u00e1 \u201cEl fen\u00f3meno del <strong>Bakery Coffee<\/strong>\u201d con la intervenci\u00f3n de Juan Vicente Bonastre, Director General de la franquicia de panader\u00edas y cafeter\u00edas <strong><a href=\"http:\/\/www.pansgranier.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GRANIER<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">El <strong>sector de la restauraci\u00f3n, y en particular la restauraci\u00f3n organizada<\/strong>, se ha convertido en punta de lanza del crecimiento del consumo. Desde la <strong>potenciaci\u00f3n y diferenciaci\u00f3n de la oferta hostelera<\/strong> en los centros y\/o complejos comerciales, hasta el desarrollo de m\u00faltiples formatos como los mercados gastron\u00f3micos, las tiendas-restaurantes, los food truck o los locales pop-up, ponen en evidencia el protagonismo que han ganado las <strong>nuevas experiencias de consumo<\/strong> en la consolidaci\u00f3n de la recuperaci\u00f3n econ\u00f3mica. Y <strong>QUALITYFRY<\/strong> apuesta por ellas.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>IV Encuentro Alimarket \u201cEl valor de la experiencia\u201d<\/strong><\/p>\n<p><strong>D\u00eda: 24 de noviembre de 2016<\/strong><\/p>\n<p><strong>Hora: 09:00 &#8211; 17:30.<\/strong><\/p>\n<p><strong>Lugar: <a href=\"https:\/\/www.alimarket.es\/encuentro\/73\/localizacion\/encuentro-alimarket-restauracion-organizada-4-edicion\">Complejo Duques de Pastrana<\/a><\/strong><\/p>\n<p><strong>Paseo de la Habana, 208<\/strong><\/p>\n<p><strong>28016 Madrid<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>QUALITYFRY patrocinar\u00e1 el IV Encuentro Alimarket, la gran cita \u00a0a nivel nacional dedicada a la Restauraci\u00f3n Organizada, que se celebrar\u00e1 el pr\u00f3ximo jueves 24 de noviembre en el Complejo Duques de Pastrana, en Madrid.<\/p>\n","protected":false},"author":1,"featured_media":14654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-14653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","blog-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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