{"id":48388,"date":"2026-10-19T13:22:53","date_gmt":"2026-10-19T11:22:53","guid":{"rendered":"https:\/\/www.qualityfry.com\/?p=48388"},"modified":"2026-10-19T13:22:55","modified_gmt":"2026-10-19T11:22:55","slug":"intermarche-transforms-its-snacking-offering-with-qualityfry","status":"publish","type":"post","link":"https:\/\/www.qualityfry.com\/en\/intermarche-transforms-its-snacking-offering-with-qualityfry\/","title":{"rendered":"Intermarch\u00e9 transforms its snacking offering with QualityFry"},"content":{"rendered":"

More variety, installation without construction work and an approximate 15% increase in revenue from its<\/strong> \u201c\u00c0 table!<\/strong><\/span>\u201d area<\/strong>. The Intermarch\u00e9 on rue Lecourbe in Paris<\/span><\/strong> found in QualityFry<\/strong><\/span> a simple way to take its prepared food offering one step further.<\/p>\n

The evolution of retail is turning supermarkets<\/strong> into much more than places to shop. Prepared food and<\/strong> Ready-to-Eat<\/strong><\/em> areas<\/strong> are gaining prominence, offering stores a new opportunity to attract customers, differentiate themselves and create new consumption occasions.<\/p>\n

\"\"<\/p>\n

Watch the video here<\/span><\/a><\/h2>\n

<\/h2>\n

The challenge: going beyond the supermarket\u2019s traditional offering<\/h2>\n

\u201c\u00c0 table!\u201d already offered a wide selection of products mainly supplied by Intermarch\u00e9\u2019s central purchasing department: croque-monsieur<\/em>, pizzas, chicken, chicken thighs, vegetables, fries and other fast-food options.<\/p>\n

However, the team wanted to continue developing the concept and, above all, offer customers something different.<\/p>\n

\u201cWe needed to take our snacking offering further and differentiate ourselves for our customers.\u201d<\/span><\/h2>\n

This is how R\u00e9mi Chardour, Deputy Manager of the Intermarch\u00e9 on rue Lecourbe<\/strong>, explains it. After exploring different alternatives, the store discovered QualityFry and saw an opportunity to introduce new dishes without changing its existing infrastructure.<\/p>\n

A new offering: fries, nuggets, tenders and meal deals<\/h2>\n

\"\"<\/h2>\n

With the addition of QualityFry, \u201c\u00c0 table!\u201d was able to expand its range with fries, nuggets, tenders and<\/strong><\/p>\n

different meal deal combinations<\/strong>.<\/p>\n

It was not simply about adding products, but about complementing the existing offering and creating new options for customers.<\/p>\n

 <\/p>\n

\u201cOur goal was to offer customers more variety and add something new to our range.\u201d<\/span><\/h2>\n

This diversification has enabled the supermarket to differentiate its proposition from the standard offering and turn its prepared food area into a more complete foodservice destination.<\/p>\n

 <\/p>\n

No construction work and ready to start operating<\/h2>\n

One of the key factors for Intermarch\u00e9 was how easily the equipment could be integrated into a store that was already fully operational.<\/p>\n

QualityFry\u2019s integrated extraction system made it possible to install the equipment without any construction work to add a smoke extraction system<\/strong>, considerably simplifying the project.<\/p>\n

\u201cThe advantage of this machine is that it already has an integrated extraction system, so we didn\u2019t need to carry out any construction work.\u201d<\/span><\/h2>\n

Its simple operation also enabled staff to start using the equipment quickly.<\/p>\n

\u201cIt\u2019s very easy to use and practically ready to go from the moment you order it: we were able to start using it straight away.\u201d<\/span><\/h2>\n

Para R\u00e9mi, esta facilidad se traduce en tres ventajas muy concretas para el establecimiento: ahorro de tiempo, ahorro de costes y practicidad para los equipos que trabajan diariamente en el puesto.<\/strong><\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p>\n

\"\"15 % more revenue for \u201c\u00c0 table!\u201d<\/h2>\n

The impact of the new offering is also reflected in the business results.<\/p>\n

According to R\u00e9mi, since QualityFry was installed, revenue from the \u201c\u00c0 table!\u201d counter has increased by approximately 15%.<\/strong><\/p>\n

\u201cSince we installed the fryer, we\u2019ve increased revenue from the \u2018\u00c0 table!\u2019 counter by approximately 15%.\u201d<\/span><\/h2>\n

QualityFry also plays a significant role in daily production. Although approximately 80% of the food prepared still comes from the store\u2019s core offering, around 20% of lunchtime production is now prepared using the QualityFry equipment<\/strong>.<\/p>\n

This demonstrates how a new solution can complement an already established operation without needing to replace it.<\/p>\n

New meal deals to drive more traffic<\/h2>\n

The addition of the equipment has also opened the door to new commercial opportunities.<\/p>\n

The store has created meal deals combining, for example, a portion of fries, tenders and a drink<\/strong>, an offering that, according to Intermarch\u00e9, is directly contributing to increased store traffic.<\/p>\n

\u201cCustomers are very happy and they love the offering.\u201d<\/span><\/h2>\n

In this way, prepared food is no longer simply an additional service, but also a tool to attract customers and create new sales opportunities within the supermarket<\/strong>.<\/p>\n

 <\/p>\n

A solution to transform snacking in retail
\n\"\"<\/strong><\/h2>\n

The \u201c\u00c0 table!\u201d case demonstrates how supermarkets can expand their food offering by making use of their existing space and infrastructure.<\/p>\n

Simple installation, easy operation for staff and the ability to introduce a varied offering have enabled Intermarch\u00e9 to develop its snacking concept and achieve measurable results.<\/p>\n

And R\u00e9mi is clear in his recommendation:<\/p>\n

\u201cI would recommend the QualityFry fryer to anyone looking to develop the snacking offering in their store.\u201d<\/span><\/h2>\n

+15% revenue at the counter.<\/strong><\/p>\n

20% of lunchtime production prepared with QualityFry.<\/strong>
More variety. No construction work required to install a smoke extraction system.<\/strong><\/p>\n

At Intermarch\u00e9 rue Lecourbe, transforming the \u201c\u00c0 table!\u201d area has meant giving customers more reasons to choose, enjoy and return.<\/p>\n","protected":false},"excerpt":{"rendered":"

Intermarch\u00e9 increases revenue from its \u201c\u00c0 table!\u201d area by 15% with QualityFry<\/p>\n","protected":false},"author":15000,"featured_media":48383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[352,332,358],"tags":[],"class_list":["post-48388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-stories-en","category-client-stories","category-timeline-home-en","blog-item"],"yoast_head":"\nIntermarch\u00e9 transforms its snacking offering with QualityFry<\/title>\n<meta name=\"description\" content=\"Intermarch\u00e9 increases revenue from its \u201c\u00c0 table!\u201d area by 15% with QualityFry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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