{"id":34076,"date":"2023-03-06T13:21:15","date_gmt":"2023-03-06T12:21:15","guid":{"rendered":"https:\/\/www.qualityfry.com\/?p=34076"},"modified":"2023-03-08T13:24:14","modified_gmt":"2023-03-08T12:24:14","slug":"slow-delivery-como-ser-parte-de-entregas-eficientes-y-sostenibles-en-hosteleria","status":"publish","type":"post","link":"https:\/\/www.qualityfry.com\/it\/slow-delivery-como-ser-parte-de-entregas-eficientes-y-sostenibles-en-hosteleria\/","title":{"rendered":"Slow delivery, c\u00f3mo ser parte de entregas eficientes y sostenibles en hosteler\u00eda"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]El mercado de comida a domicilio se ha ido consolidando en los \u00faltimos a\u00f1os y ha dejado una serie de h\u00e1bitos de consumo que se mantendr\u00e1n en el tiempo. De acuerdo con el informe anual de <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.just-eat.es\/deals\/el-gastrometro-2022\/\" target=\"_blank\" rel=\"noopener\">Just Eat<\/a><\/strong><\/span>, se espera un importante crecimiento en los pr\u00f3ximos cinco a\u00f1os, hasta alcanzar los 1.680 millones de euros en 2027 en este sector.\u00a0Y, seg\u00fan manifiesta AECOC, el 72% de los consumidores pide comida desde casa en un restaurante o mediante una plataforma y el 24% lo hace una vez a la semana, sus motivaciones son permanecer en la comodidad del hogar y la alternativa a tener que cocinar.<\/p>\n<p>Es una realidad que el<strong> <span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.qualityfry.com\/guia-practica-para-implementar-el-take-away-y-el-delivery-a-tu-negocio\/\" target=\"_blank\" rel=\"noopener\">delivery<\/a><\/span> sea una herramienta utilizada por la mayor\u00eda de la poblaci\u00f3n y a su vez ha sido de gran utilidad para que los restaurantes<\/strong> pudieran subsistir durante la pandemia. <em>\u00bfPero cu\u00e1n eficiente y sostenible es el servicio de delivery?<\/em><\/p>\n<h2><strong>Slow delivery en hosteler\u00eda<\/strong><\/h2>\n<p>La <strong>alimentaci\u00f3n sostenible es una clara tendencia en este 2023<\/strong>, los usuarios apuestan por productos o env\u00edos que garanticen un impacto positivo tanto en su salud como en el medio ambiente. La evoluci\u00f3n de los h\u00e1bitos de consumo repercute en la gesti\u00f3n del delivery por ello la denominada tendencia <strong>\u201cslow delivery\u201d<\/strong> tiene cada vez m\u00e1s presencia dentro de este mercado.<\/p>\n<p>La etiqueta\u00a0slow,\u00a0como estrategia de resistencia y como estilo de vida, se atribuye a Carlo Petrini, activista y cr\u00edtico gastron\u00f3mico del diario\u00a0L\u2019Unit\u00e0. Su apuesta por la lentitud como categor\u00eda, por una alimentaci\u00f3n que arrinconase las prisas y apostase por la calidad, salubridad y color local de los alimentos, tuvo una repercusi\u00f3n notable y sent\u00f3 las fases del movimiento\u00a0slow.<\/p>\n<p><strong>La base principal del slow delivery es la programaci\u00f3n de los pedidos<\/strong>. El usuario es quien decide sobre el grado de urgencia real de su env\u00edo, por ejemplo, en la hosteler\u00eda, el usuario programa el pedido para la cena con anterioridad y solicita que le traigan el pedido dos horas m\u00e1s tarde, de tal manera que <strong>los trabajadores puedan organizarlo todo teniendo en cuenta la sostenibilidad como los gastos<\/strong>. Las entregas urgentes e inmediatas no son sostenibles en el tiempo ya que multiplican los costes operativos y tiene un impacto medioambiental alt\u00edsimo.<\/p>\n<p>El slow delivery no significa que el usuario esperar\u00e1 de manera indefinida su pedido, sino de la <strong>implementaci\u00f3n de una equilibrada planificaci\u00f3n bas\u00e1ndose en la optimizaci\u00f3n de costes como del control de emisiones.<\/strong><\/p>\n<p>La sostenibilidad es una preocupaci\u00f3n que aumenta entre los clientes online y se asienta como una cultura y forma de consumir a la que el sector de la hosteler\u00eda no es nada ajeno. Y t\u00fa, \u00bfya eres parte del movimiento slow?<\/p>\n<p>Si necesitas implementar el <em>take away<\/em>\u00a0o un servicio de\u00a0<em>delivery<\/em> en tu negocio, puedes <span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.qualityfry.com\/soluciones-sectores\/horeca\/\" target=\"_blank\" rel=\"noopener\"><strong>descargarte la versi\u00f3n completa de nuestra gu\u00eda forma gratui<\/strong><strong>ta<\/strong> <strong>aqu\u00ed<\/strong>.<\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-34447 aligncenter\" src=\"https:\/\/www.qualityfry.com\/wp-content\/uploads\/2023\/03\/web-encabezado-post-blog-noticias-mar-16.png\" alt=\"\" width=\"866\" height=\"476\" srcset=\"https:\/\/www.qualityfry.com\/wp-content\/uploads\/2023\/03\/web-encabezado-post-blog-noticias-mar-16.png 1943w, https:\/\/www.qualityfry.com\/wp-content\/uploads\/2023\/03\/web-encabezado-post-blog-noticias-mar-16-300x165.png 300w, https:\/\/www.qualityfry.com\/wp-content\/uploads\/2023\/03\/web-encabezado-post-blog-noticias-mar-16-1024x563.png 1024w, https:\/\/www.qualityfry.com\/wp-content\/uploads\/2023\/03\/web-encabezado-post-blog-noticias-mar-16-768x422.png 768w, https:\/\/www.qualityfry.com\/wp-content\/uploads\/2023\/03\/web-encabezado-post-blog-noticias-mar-16-1536x844.png 1536w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Es una realidad que el delivery sea una herramienta utilizada por la mayor\u00eda de la poblaci\u00f3n y a su vez ha sido de gran utilidad para que los restaurantes pudieran subsistir durante la pandemia. \u00bfPero cu\u00e1n eficiente y sostenible es el servicio de delivery? Conoce en qu\u00e9 consiste el slow delivery.<\/p>\n","protected":false},"author":15000,"featured_media":34461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,60],"tags":[473,65],"class_list":["post-34076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-timeline-home","tag-cocina","tag-freidora-sin-humos-ni-olores","blog-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slow delivery, ser parte de entregas eficientes y sostenibles en hosteler\u00eda<\/title>\n<meta name=\"description\" content=\"El delivery es una herramienta utilizada por usuarios y restaurantes. Conoce en qu\u00e9 consiste el slow delivery para entregas eficientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qualityfry.com\/it\/slow-delivery-como-ser-parte-de-entregas-eficientes-y-sostenibles-en-hosteleria\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slow delivery, ser parte de entregas eficientes y sostenibles en hosteler\u00eda\" \/>\n<meta property=\"og:description\" content=\"El delivery es una herramienta utilizada por usuarios y restaurantes. 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