Guide to set up a grocerant
The grocerant has become a retail business model that is here to stay. In this way, the segment is fully embracing one of the consumer trends–we have little time and we cook as a hobby–and they have begun to offer ready-to-eat products in their premises and also for home delivery. According to NDP Group, takeaway food demand has grown by 68% in comparision to 2019.
Why a grocerant?
In recent years, the term grocerant, which is the name given to establishments that have a restaurant within a supermarket, has begun to be heard in the mass consumer sector.
Thus, as its definition indicates, a grocerant is intended for the consumer to be able to shop and at the same time eat the products made in the same establishment. A different business model that seeks to satisfy the needs of a niche market that wants convenience, good prices and does not have time to cook.
The main supermarket chains are committed to this business model, as eating the products directly on the premises opens up an opportunity for customers to taste the meals prepared with the establishment’s own ingredients and products. In this way, users will opt for more products that were not previously on their shopping list.
What customers value in a supermarket?
A growing trend for supermarkets, which are increasingly looking to innovate the way they offer their services to customers, such as: installing kitchens to offer hot dishes, sushi displays, strategically distributed spaces with tables to sit and eat, a varied gastronomic offer, microwaves to heat food, offering full breakfasts at competitive prices and more options that are constantly being updated.
There are three fundamental factors that are driving grocerants to the top of the consumer market:
- Convenience and speed
- Competitive prices
- Healthy menus
How to start a take away food service?
Due to the great possibilities offered to the segment and thanks to the facilities available in the equipment, this sector will have a great impact on convenience food service. The approach to the catering concept, the increase in the gastronomic offer, the agreements with home delivery platforms, the inclusion of suitable spaces for the consumption of the products on the premises, the on-site cooking of fresh products from the supermarket in front of users… make takeaway food spaces become the future of retail.
Key points to consider:
- Healthy food
- Pleasant space
- Take advantage of the frequency of purchasing
- Affordable prices for all budgets
- Value-added services
- Fast service
How can QualityFry help you?
The QualityFry equipment can cook without the need for a fume outlet and without an extractor hood. We have developed an innovative filter system that completely eliminates smoke, radically minimises frying odours and allows different foods to be fried in the same oil without mixing their flavours.
In this way, there is no contamination in the environment and thanks to their reduced dimensions, they can be placed anywhere in the food preparation section of a grocerant. Moreover, as they are single-phase, they only need an electrical socket to start cooking.
QualityFry is a perfect solution:
- No smoke vent or extractor hood
- Frying chamber extremely safe.
- Speed and standardization of the cooking processes
Do you need extra info or help to design your menu?
You will find practical information, and recipes to design your menu: appetizers, meats, potatoes, shellfish and fish, croquettes, vegetables, desserts…