QualityFry and Carrefour: Partnering for a 360° Shopping Experience

Watch the full interview here

Turning a Challenge into an Opportunity

Carrefour set out to offer its customers a different kind of shopping experience—more complete, more convenient, and closer to their everyday needs. The goal was clear: to create a food service space inside the supermarket where customers could enjoy freshly prepared, ready-to-go meals with variety and quality, all without complex operations or major kitchen infrastructure investments.

Innovation That Makes the Impossible, Possible

Thanks to the support of our distributor Biogalta and in collaboration with the brand Costa Brava, a new food service island was launched—equipped with QualityFry technology.

Our automatic frying systems allow food to be cooked without extractor hoods, and without smoke or odors, while also optimizing energy consumption. This made it possible for Carrefour to offer hot food directly at the point of sale, in a fast, safe, and sustainable way:

“It produces no smoke or odors, there’s no flavor transfer, and it’s automated—which is a huge advantage in a space like this.”

QualityFry machines also enable a healthier cooking process, using less oil while preserving the quality of the final product. And with easy operation, they simplify daily tasks for store staff.

An Irresistible Food Offering

At the heart of this food island is a delicious and varied menu, prepared with high-quality products from Costa Brava.

“We know the origin of every product, and that traceability gives us real added value.”

   

Customers can enjoy crowd-pleasers like crispy calamari, assorted croquettes, fluffy Spanish omelets, breaded favorites, and a wide selection of frozen items—freshly cooked to order. Whether it’s a quick snack or a full take-away meal, there’s something for every moment of the day.

In addition, Carrefour offers two purchasing options that make the experience even more convenient: ordering the dish on the spot and receiving it hot and freshly prepared with QualityFry technology, or choosing the practical ready-to-go boxes available at the counter. A dual offering that combines freshness, convenience, and variety, adapting to each customer’s pace. This is how they tell it at the gastronomic island:

“QualityFry equipment allows us to offer hot, varied, and quickly cooked products in record time.”

Try Before You Buy

As an added value, customers are invited to taste the products before purchasing. This tasting experience not only showcases the flavor and quality of the food but also builds trust and encourages purchase.

For the supermarket, it’s an effective sales driver. For the customer, it’s the reassurance of knowing that every bite meets their expectations. This turns the food island into much more than just a sales counter—it becomes a meeting point where people can discover, enjoy, and decide freely.

 

A Daily Success That Tastes Great

• Happier customers: now they can take home freshly made, varied food—ready to enjoy.
• Added value for the store: a standout service that enhances the shopping experience.
• Cost savings and efficiency: automated cooking, lower energy use, and reduced oil absorption.
• A clean, safe space: no smoke, no odors, and no need for major renovations.

 

“Thanks to this machine, our production is optimized and automated. We’ve gained in efficiency and increased our sales volume”

destination, adding flavor and convenience to the customer experience.

At QualityFry, we’re proud to support leading retailers like Carrefour in their journey toward more efficient, sustainable, and customer-focused food service.

And for Carrefour, the results speak for themselves:

“Our customers are very satisfied and come back to the food island to try new flavors”