Carrefour automates its fish market area in France with QualityFry technology

Watch the Carrefour´s full interview here

In an innovative step towards transforming the shopping experience, Carrefour has introduced a groundbreaking solution at its Antibes supermarket in France, captivating its customers in the fishmonger section. Thanks to the installation of two iQ 635 Carrousel machines from QualityFry, in collaboration with our distributor Biogalta, a revolutionary concept has been implemented. This live-cooking approach combines freshness, quality, and technology to offer freshly prepared fish directly in the supermarket.

Innovation in quality service 

The idea behind this project was clear: to provide customers with a direct, high-quality gastronomic experience in just 2:30 minutes. Laura from Biogalta explains: “We have created a turnkey stand concept where fresh fish is prepared directly in the supermarket. We take the fish, coat it in flour, place it in the iQ 635 Carrousel, and in 2:30 minutes it’s ready. Finally, we keep it warm in the display trays so customers can choose their product, ready to consume.”

The iQ equipment from QualityFry enables quick, safe, and efficient cooking of a wide variety of products while ensuring exceptional quality and preserving the natural characteristics of the fish.

QualityFry technology stands out for its ability to cook automatically and autonomously. Thanks to its smoke-free and odorless cooking system, Carrefour has been able to integrate a live gastronomic experience into its fishmonger section without needing an extraction hood. Additionally, the iQ 635 Carrousel optimizes preparation times and minimizes energy consumption, delivering added value for both the business and the environment.

“Both we and Carrefour’s management are very pleased with the project’s reception,” Laura shared.

Biogalta: The Strategic Partner Behind the Success

This project was made possible through close collaboration with our distributor Biogalta, who led the implementation at Carrefour from the initial concept to the final execution. As Biogalta remarked: “QualityFry’s proposal perfectly aligned with Carrefour’s vision of offering customers fresh, freshly prepared products without compromising quality or the shopping experience in the fishmonger section.”

The iQ 635 Carrousel machines have proven to be the perfect partner for this business model. Laura, a member of the project team, highlighted: “These machines allow the attendant to cook and serve the customer at the same time, streamlining tasks and enhancing productivity. A single person can easily manage the sales point.”

The point-of-sale manager at Carrefour also emphasized: “This is a completely innovative concept. Customers can shop while watching the preparation of their fresh product, offering a complete solution. They choose the fish they want, and in minutes, it’s ready to take away.”

Transforming the Customer Experience

Customers response has been exceptional. “It’s a highly profitable and competitive business that offers enormous added value,” Laura affirms.

With this model, Carrefour not only addresses current consumer trends demanding freshness and convenience but also reaffirms its commitment to innovation in its services. The iQ 635 Carrousel machines have demonstrated how technology and quality can transform a traditional section into a dynamic, attractive space, creating a memorable experience for the customer.

The project guarantees maximum freshness and flavor while allowing customers to witness the entire journey of their product—from raw ingredients to the final dish. As Carrefour’s point-of-sale manager noted: “The customer can sample the product, watch its preparation in real time, and that generates trust and confidence in what they’re consuming.”

At QualityFry, we are proud to be part of this success story, working hand-in-hand with Biogalta and Carrefour to deliver solutions that make a difference. This is just the beginning of how our technology can revolutionize commercial spaces, elevating quality and innovation to new heights.

Want to learn more about how our solutions can transform your business?

Request a free demo here and discover how to bring innovation and sustainability to the heart of your company.