Dark kitchen: a growing business concept
The business model that develops around a dark kitchen is one of the most important trends today, whose most significant factor is the management of the kitchen and the equipment used. Next, we explain what you need to assemble a dark kitchen and why the equipment is important.
Now more than ever, and with the current situation due to the health emergency, food delivery has become the first option for most consumers due to the convenience and speed of “delivery” at mealtime. Which, in turn, has given rise to the dark kitchen. Despite the fact that this business concept has not been on the market for a decade, it has been rapidly consolidating thanks to delivery platforms such as Glovo and Deliveroo.
We tell you what dark kitchen are and the benefits of using machinery without smoke or odors in this type of business.
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What is a dark kitchen?
The “dark kitchens”, also known as ghost kitchens, are a type of industrial kitchen created to supply and improve the efficiency of restaurants that cannot supply themselves in the premises to satisfy their demand; and, especially for delivery companies that do not have a physical restaurant, also helping brands to provide their services in areas that previously did not have covers.
This new business model has led to the development of hundreds of virtual brands that operate solely through food delivery orders, completely relegating those resources that conventional restaurants use for customer service: living room, tables, chairs, waiters, terrace , kitchenware, etc.
Ghost kitchens allow businesses to adapt to demand more easily, taking customers on a gastronomic journey with a wide variety and types of cuisine that can be ordered from home. And, in turn, they are a solution to reduce costs for restaurants.
Qualityfry: equipment without smoke or odors to create a dark kitchen
When deciding to set up a dark kitchen and since this type of business revolves around the kitchen, it is essential to take into account the space that we are going to rent, the distribution and the catering equipment that we will need to be able to gain operability and time of production and later distribute the orders by delivery in short periods of time.
A kitchen with enough space to supply the anticipated demand and that complies with sanitary regulations will take away many inconveniences in the future. The way in which you distribute everything is also a fundamental part where the order favors the mobility and operability of the entire kitchen.
On the other hand, depending on whether or not the place where you plan to set up your dark kitchen has no smoke outlet, you will need the appropriate catering equipment to be able to start your business. QualityFry equipment can cook without the need for a fume outlet and without an extractor hood thanks to its filter system, which completely eliminates the fumes, radically minimizes the smells of frying and allows different foods to be fried in the same oil without mixing their flavors.
The equipment designed by QUALITYFRY is Plug & Play, that is, they only need an electrical outlet to start cooking, it is a single-phase equipment. In addition, they can be installed in different locations offering autonomy thanks to their reduced dimensions.
In addition, the machinery designed by the brand is simple and quick to handle. Its special design and innovative display eliminates handling errors.
Use equipment that offers you versatility in the preparation of different foods. The QualityFry range of products cooks any type of product at its optimum point, whether frozen or fresh, sweet or salty.
Communication and delivery to achieve success with a dark kitchen
Almost 70% of orders are made from the applications for iOS or Android, according to the VII edition of the Gastrometer, Annual study of the food delivery sector, carried out by Just Eat, which leads us to pay special attention to developing excellent communication and online presence.
As there is no physical contact with customers in ghost kitchens, it is essential to put special focus on the interaction between the seller and the customer through ordering apps or the web or through social media.
On the other hand, you should try to make efficient and punctual deliveries. To do this, you can create an alliance with a delivery company, which in addition to having the delivery team, has the platform and a space conquered on the internet. Or, create your own team of delivery people, establish the places where the delivery service will take place and the routes that they will follow to reach their destination as quickly as possible.