La Boulangerie Paris & Co’s secret to increasing revenue

The bakery sector is evolving towards more versatile business models. Today, we share the experience of Youssef, manager of the renowned La Boulangerie Paris & Co, located in Paris’s 15th arrondissement. His results demonstrate how QualityFry technology can become the ideal strategic partner for expanding your current food offering and making the most of your available space, driving an agile business model without limitations.

Watch the interview here

The Challenge: Expanding the food offering without renovations or complications

To stand out in the competitive Parisian market, Paris & Co needed to take a strategic step forward with its savoury offering.

«We wanted to significantly improve our snacking offering, which is why we equipped ourselves with a QualityFry fryer», explains Youssef.

The challenge was clear: to offer a hot, crispy, high-quality menu without changing the essence of the artisan bakery or undertaking costly renovations.

The solution: QualityFry, crispy high-quality food straight from the bakery

The encounter that changed the direction of the business took place at the SIRHA trade show in Lyon. Youssef discovered an automatic frying technology that overcame the physical limitations of his premises. QualityFry’s patented filtration system radically eliminates smoke and odours, enabling autonomous cooking in virtually any space without the need for traditional extraction hoods.

This is how Youssef transformed his business with QualityFry technology:

• Flexible installation: «It can be installed directly in the shop, in full view of customers».

• Clean environment: «It doesn’t produce odours or smoke, so it can be installed anywhere».
• Operational simplicity: It allows businesses to expand their menus «without the need for chefs or large kitchens with powerful extraction systems».

The result: a perfect menu, outstanding speed and maximum profitability

Thanks to its temperature control technology, the equipment seals the product, retaining its natural juices while absorbing up to 37% less oil, ensuring a gourmet, healthier and consistently high-quality result.

The introduction of the iQ 635 Carrousel had an immediate economic impact on Youssef’s business. By offering a range of hot and crispy portions quickly and efficiently, the average spend per customer increased.

«It has allowed us to increase sales by offering portions of French fries, tenders or falafel alongside our sandwiches and salads», says the manager proudly.

To achieve this, Youssef created an attractive selection of sides and snacks that works perfectly as an additional sales opportunity at the counter. For example:

• French fries: Classic fries with an even golden finish and irresistible crispiness that never disappoints.
• Sweet potato fries: A modern, premium side dish that helps increase the average ticket.
• Tenders: Crispy on the outside and juicy on the inside, ideal for customers looking for a more filling option.
• Falafel: A plant-based speciality that taps into the healthy trend and attracts new customer profiles.
• Mozzarella sticks: Crispy mozzarella sticks with a perfectly melted centre, ideal for encouraging impulse purchases at the counter.

And during peak periods, the machine performs like your fastest team member:

«It’s fast and has several compartments, allowing us to serve multiple customers very quickly during peak hours».

The experience of Paris & Co is a perfect example of what happens when tradition meets innovation. Youssef didn’t simply purchase a machine; he transformed his bakery into a more competitive, agile and profitable business without the need for complex renovations.

Today, its snacking offering has become a benchmark in Paris, demonstrating that with QualityFry equipment, the only limit to growing your menu is your imagination.

“Without the need for chefs or large kitchens with powerful extraction systems.”

If you want to discover how to optimise your kitchen and increase your sales, we invite you to request a live demonstration of our equipment and experience first-hand how QualityFry can work for your business.